Upper Deck Gives Dynamics' ePlate Users Exclusive Cards with Each Purchase
SAN FRANCISCO, Apr 19, 2012 (BUSINESS WIRE) --
Upper Deck today announced it is working with Dynamics Inc., an
innovator in next-generation payment devices, to launch a new trading
card experience(TM) application for ePlate(TM) payment devices. The offering
brings a new kind of experience to trading card enthusiasts by enabling
them to earn exclusive Upper Deck digital trading cards with every
purchase made through the ePlate(TM) device. The technology is ground
breaking in the way it links payment devices with exclusive trading card
content by empowering consumers to engage with brands that excite them
with every swipe or online purchase.
At any time, consumers can enable the Upper Deck experience(TM) application
for the ePlate(TM) payment device, and earn digital trading cards. The
digital cards can be electronically traded, giving users the opportunity
to collect entire digital trading card sets. Once a set is completed,
Upper Deck will provide the consumer with a code that can be redeemed
for one of 5 exclusive trading cards. As an added bonus, a limited
edition autographed card will be available to consumers that redeem
digital card sets for all 5 exclusive trading cards. Users will be able
to earn digital trading cards even faster by making purchases at any
Upper Deck certified
retailer.
"The ePlate platform gives us an exciting new way of connecting with
collectible card enthusiasts by providing them with a unique experience
whenever they make a purchase", said Richard McWilliam, CEO Upper Deck.
"We look forward to providing our fans with trading card experiences
that will surprise and delight them as they collect in ways never before
possible."
"Upper Deck knocked it out of the park with its experience application."
stated Jeff Mullen, Dynamics CEO, "This application is exciting in that
it allows collectors to bridge, for the first time, the world of digital
and physical card collecting -- while making their everyday purchases."
About the Dynamics' ePlate(TM) Payment Device
Dynamics' ePlate(TM) payment device is a paper-thin, flexible computing
platform in a payment card format. The device includes the Electronic
Stripe(R) -- the world's first fully card-programmable magnetic stripe.
The Electronic Stripe(R) can be read at any existing point-of-sale (POS)
magnetic stripe reader. The device includes two buttons -- one for a
first experience and one for a second experience. Based on which
experience option was selected, the device changes the information on
the Electronic Stripe(TM) to reflect the selected experience so the user
can swipe the card in any store and enjoy the selected experience.
A user can change the experiences associated with the buttons on the
ePlate(TM) device at any time. All a user has to do is use the Dynamics
Experience Manager(TM) software through their favorite phone or accessible
through their online banking account. The Experience Manager(TM) provides
an ecosystem of experiences that can be assigned to the buttons on a
user's ePlate(TM) device.
The ePlate(TM) device is as durable as a traditional payment card and will
last over three years on a single battery charge. The technology does
not require any change to the 60 million 1970s-era magnetic stripe
readers or reeducation of its merchant base.
About Dynamics Inc.
Dynamics Inc. was founded in 2007 by Jeff Mullen. Dynamics produces and
manufactures intelligent powered payment cards and advanced payment
platforms. The company has won many of the world's most prestigious
international business plan competitions, including the Rice Business
Plan Competition, Carnegie Mellon McGinnis Venture Competition and the
University of San Francisco Business Plan Competition. The company won
DEMOgod and the $1M People's Choice Award at DEMO Fall 2010, Best of
Show at FinovateFall 2010, FinovateFall 2011, and FinovateEurope 2012,
Best of Show at Cartes 2011, and Best of Show at BAI Retail Delivery
2011. Dynamics won Best in Show for Personal Electronics and Technology
Honors at the 2012 International CES show. Dynamics investors include
Adams Capital Management and Bain Capital Ventures. Dynamics is
headquartered in Pittsburgh, Pa. For more information, visit:
www.dynamicsinc.com
About Upper Deck
Upper Deck is the leading sports and entertainment trading card and
collectibles company. For more information on Upper Deck and its
products please visit
www.upperdeck.com .
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SOURCE: Dynamics Inc.
http://www.marketwatch.com/story/upper-deck-and-dynamics-inc-unveil-exclusive-trading-card-experiencetm-application-for-eplatetm-payment-devices-2012-04-19
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